Top 5 Photo and Video Apps Performance in New Zealand Q1 2023

In Q1 2023, the top 5 photo and video applications in New Zealand, spanning both iOS and Android platforms, exhibited diverse performance trends. Data from Sensor Tower highlights key metrics such as weekly downloads, revenue, and active users for these apps.

YouTube: Watch, Listen, Stream experienced fluctuations in weekly revenue, peaking at around $48K in late December and gradually declining to approximately $33K by the end of March. Weekly downloads saw a decreasing trend, starting from about 9.9K in late December and dropping to around 5.7K by the end of March. Active users remained relatively stable, starting at around 3.1M and ending the quarter at about 3.2M.

Canva: Design, Art & AI Editor showed a steady increase in weekly revenue, reaching a high of approximately $12.4K in late February before declining to around $9.8K by the end of March. Downloads were relatively stable, with minor fluctuations, peaking at around 2.6K in late January. Active users remained consistent throughout the quarter, hovering around 27K.

Snapchat had a mixed performance with weekly revenue fluctuating, starting at around $8K in late December and ending at approximately $8.6K by the end of March. Weekly downloads saw a slight decline, from about 9.7K in late December to around 7.4K by the end of March. Active users remained relatively stable, starting at around 1.2M and ending the quarter at approximately the same level.

Google Photos: Backup & Edit experienced stable weekly revenue, peaking at around $6.7K in late February and declining to approximately $4K by the end of March. Weekly downloads showed a downward trend, starting at about 3.2K in late December and decreasing to around 2.4K by the end of March. Active users also saw a slight decline, starting at around 773K and ending the quarter at approximately 718K.

Splice - Video Editor & Maker had a relatively stable performance in weekly revenue, peaking at around $5.5K in mid-February and declining to approximately $4.3K by the end of March. Weekly downloads remained low but stable, ranging from around 600 to 500 throughout the quarter. Active users were consistent, starting at around 4.4K and ending the quarter at approximately 4K.

For more detailed insights and data trends, visit Sensor Tower.